Press area
Locawo makes low carb everyday-friendly
A German food startup rethinking pasta, bread, pizza and baking mixes: fewer carbohydrates, more protein and still real enjoyment.
This page gives editors compact background information, logo material and story angles around conscious eating, product innovation and founder-driven food entrepreneurship.
Story angles
Why Locawo is interesting for media
Locawo connects a familiar promise of enjoyment with a clear nutrition trend. That creates stories close to readers' everyday lives.
Everyday nutrition
Low carb does not have to look like a diet. Locawo shows how familiar foods can fit conscious routines.
Product innovation
Flours, baking mixes and pasta products are designed so taste, texture and nutrition facts work together.
Founder perspective
Locawo turns a personal nutrition challenge into a market-ready range for everyday food moments.
Downloads
Press kit and materials
The most important documents for research, short news items and publications. For additional requests, we are happy to help directly.
Press release
Compact overview of Locawo, the range and the idea.
Download PDFInterview
The StartupValley interview with founder Thomas Wiechel as a PDF.
Download PDFLogo PDF
Locawo logo for layouts and print preparation.
Download PDFLogo SVG
Vector file for digital publications.
Download SVG
Interview
Go to interview
From problem to product idea
In the interview, founder Thomas Wiechel explains how the wish for reduced-carbohydrate enjoyment became a product range for bread, pasta, pizza and baking.
Researching Locawo?
For questions, image requests or a conversation with the founder, simply contact us directly.